SAVE THE DATE

Marketing Tech Summit
Returns to UCI on 9/21

Advance your digital strategy

Leverage emerging technologies

Develop new marketing skills

Discover new career opportunities

Connect with OC Marketing Leaders

More Highly Relevant Sessions to Advance Your Marketing Excellence

The 2nd annual AMA OC Marketing Tech Summit will offer four track options with extra sessions and more time for networking. 

Choose between Digital Content, Customer Experience, or a MarCom focus and trade notes with colleagues the following week, or attend the MarTech Career track for marketers seeking new opportunities.


Date

21 September 2019

UC Irvine

Paul Merage School of Business

Event Capacity

275 Marketing Professionals

Make Connections

Connect with Industry Leaders

DON'T MISS THIS SPECTACULAR EVENT

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Special Thanks to UC Irvine's Paul Merage School of Business

Leadership for a Digitally Driven World

As a top-tier research institution, The Paul Merage School of Business is focused on developing agile leaders who can anticipate disruption and capitalize on and create new opportunities in the marketplace.

Marketing Tech Summit Schedule

Full-day event with engaging break-outs and great opportunities for new connections.

Schedules provided below may vary in the order of sessions. All participants are welcomed at the opening keynote, followed by a schedule of three break-outs, plus a dynamic panel of marketing thought leaders, and extra time this year to visit with new connections and event sponsors.

Sponsor tables, including those of recruiting companies, are open between all sessions.

Deliver Excellence in Digital Content Strategy

08:00 - 08:45 AM
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Registration & Early Bird Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Pick up your name badge and gift bags at the AMA OC Marketing Tech Summit registration tables. Arrive early to connect with friends and colleagues from the marketing community.

08:45 - 9:30AM
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Opening Keynote: MarTech in the Era of Customer Journey

Annette Franz, CCXP

Kick-off the day with an exciting introduction of the 2019-20 AMA OC Board, an energetic icebreaker, and a timely keynote to set the stage for the AMA OC Marketing Tech Summit break-outs. Speaker confirmation & sponsor pending.

10:00 - 10:45AM
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The Battle for Relevance: What Sticks and What Doesn’t?

Session line-up pending confirmation

The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt - a shift is happening and no organization or brand is immune to extinction. What separates the enduring from the endangered? Discover principles and lessons from businesses such as Lego, IKEA and Volvo, and take-away six keys to successfully navigating the headwinds of change.

11:15AM - 12:00PM
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Lessons from the Field: Addressing Content Marketing Challenges

Session line-up pending confirmation

Interact with thought leaders as you explore how leading agencies and brands take on challenging content marketing implementations. Speaker confirmation & sponsor pending.

12:00PM - 12:30PM
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Lunch & Networking Connections - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Enjoy lunch and connect with marketing leaders in UCI's Paul Merage School of Business courtyard.

12:30 - 1:15PM
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The Impact of Storytelling on Brand and Bottom Line

Session line-up pending confirmation

Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. Do it right, and you’ll put building blocks in place that allow you to develop a thriving brand with an equally thriving future, one that people buy from simply because they love what you do, what you stand for, and the stories you share. Speaker confirmation & sponsor pending.

1:30 - 2:15PM
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Summit Panel: Emerging MarTech Strategies & Trends

Leading Brands and Agencies

A top-tier line up of agency and marketing leaders will layout how they see marketing technology developing in the next few years and share insights on what the AMA OC Marketing Tech Summit audience can do to move brands forward in 2020. Bring your questions for a Q&A session to conclude the event. Speaker confirmations & sponsor pending.

2:15 -3:00PM
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Post Event Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Meet and greet with agency and marketing leaders in UCI's Paul Merage School of Business courtyard after the summit to connect on projects and share ideas.

Achieve the Ultimate in Customer Experience

08:00 - 08:45 AM
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Registration & Early Bird Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Pick up your name badge and gift bags at the AMA OC Marketing Tech Summit registration tables. Arrive early to connect with friends and colleagues from the marketing community.

08:45 - 9:30AM
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Opening Keynote: MarTech in the Era of Customer Journey

Annette Franz, CCXP

Kick-off the day with an exciting introduction of the 2019-20 AMA OC Board, an energetic icebreaker, and a timely keynote to set the stage for the AMA OC Marketing Tech Summit break-outs. Speaker confirmation & sponsor pending.

10:00 - 10:45AM
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Authentic Stories & Moments that Matter

Session line-up pending confirmation

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? Speaker confirmation & sponsor pending.

11:15AM - 12:00PM
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Creating Unique Customer Experiences with Marketing Automation

Session line-up pending confirmation

A marketing automation solution is an essential tool for both ramping up on creating a memorable customer experience and maintaining that experience over time. Technology platforms include a wide variety of features that can be used to enhance the customer experience. Speaker confirmation & sponsor pending.

12:00PM - 12:30PM
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Lunch & Networking Connections - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Enjoy lunch and connect with marketing leaders in UCI's Paul Merage School of Business courtyard.

12:30 - 1:15PM
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Leveraging Customer Analytics for Competitive Advantage

Session line-up pending confirmation

In today’s technology-driven world, one of the foundations of a strong customer experience is data. But with so much data floating around, it can be difficult for companies to know what information to use to best expand their strategies and reach the right customers. Speaker confirmation & sponsor pending. Data opens new doors for understanding customers and creating an incredible customer experience, and the analytics available today provide companies the opportunity to create sophisticated models to drive their decisions.

1:30 - 2:15PM
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Summit Panel: Emerging MarTech Strategies & Trends

Leading Brands and Agencies

A top-tier line up of agency and marketing leaders will layout how they see marketing technology developing in the next few years and share insights on what the AMA OC Marketing Tech Summit audience can do to move brands forward in 2020. Bring your questions for a Q&A session to conclude the event. Speaker confirmations & sponsor pending.

2:15 -3:00PM
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Post Event Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Meet and greet with agency and marketing leaders in UCI's Paul Merage School of Business courtyard after the summit to connect on projects and share ideas.

Optimize ROI with MarCom Technologies

08:00 - 08:45 AM
photo

Registration & Early Bird Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Pick up your name badge and gift bags at the AMA OC Marketing Tech Summit registration tables. Arrive early to connect with friends and colleagues from the marketing community.

08:45 - 9:30AM
photo

Opening Keynote: MarTech in the Era of Customer Journey

Annette Franz, CCXP

Kick-off the day with an exciting introduction of the 2019-20 AMA OC Board, an energetic icebreaker, and a timely keynote to set the stage for the AMA OC Marketing Tech Summit break-outs. Speaker confirmation & sponsor pending.

10:00 - 10:45AM
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What You Don't Know About Your Audience Can Hurt You

Session line-up pending confirmation

Speaker confirmation & sponsor pending.

11:15AM - 12:00PM
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Achieving Excellence in Search & Web Analytics

Steve Pitchford of Search Optimizers

To come up with the best SEO campaign possible, first carefully review your business as well as your current marketing strategies. Focus on becoming ranked for phrases where you offer the best solution, while staying completely in alignment with the search engines' goals.

12:00PM - 12:30PM
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12:00PM - 12:30PM

AMA OC Marketing Tech Summit Participants

Enjoy lunch and connect with marketing leaders in UCI's Paul Merage School of Business courtyard.

12:30 - 1:15PM
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How to Crush the Competition with Inbound Marketing

Session line-up pending confirmation

Speaker confirmation & sponsor pending.

1:30 - 2:15PM
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Summit Panel: Emerging MarTech Strategies & Trends

Leading Brands and Agencies

A top-tier line up of agency and marketing leaders will layout how they see marketing technology developing in the next few years and share insights on what the AMA OC Marketing Tech Summit audience can do to move brands forward in 2020. Bring your questions for a Q&A session to conclude the event. Speaker confirmations & sponsor pending.

2:15 -3:00PM
photo

Post Event Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Meet and greet with agency and marketing leaders in UCI's Paul Merage School of Business courtyard after the summit to connect on projects and share ideas.

Elevate Your Marketing Career Potential

08:00 - 08:45 AM
photo

Registration & Early Bird Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Pick up your name badge and gift bags at the AMA OC Marketing Tech Summit registration tables. Arrive early to connect with friends and colleagues from the marketing community.

08:45 - 9:30AM
photo

Opening Keynote: MarTech in the Era of Customer Journey

Annette Franz, CCXP

Kick-off the day with an exciting introduction of the 2019-20 AMA OC Board, an energetic icebreaker, and a timely keynote to set the stage for the AMA OC Marketing Tech Summit break-outs. Speaker confirmation & sponsor pending.

10:00 - 10:45AM
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Super Charge Your Job Search with LinkedIn

Sid Clark, LinkedIn Coach

Super charge your LinkedIn job search by turning your profile into an "All-Star profile" and how to use Job Boards to locate decision makers in LinkedIn. Also, learn the best email naming conventions, and how spot fake jobs and profiles, detect those persons with which you should avoid connecting and what big No-Nos you should avoid. Speaker confirmation & sponsor pending.

11:15AM - 12:00PM
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How to Set Yourself Apart as a Marketing Thought Leader

Darrell W. Gurney of Career Guy

Set yourself apart as a marketing thought leader by eradicating the word “need” from your career vocabulary, discovering the awesome power of research-based relationship development, penetrating the doors and hearts of thought leaders and experts. Also in this session you will learn the 10 Time-Tested Principles behind an effective stealth career campaign. Speaker confirmation & sponsor pending.

12:00PM - 12:30PM
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12:00PM - 12:30PM

AMA OC Marketing Tech Summit Participants

Enjoy lunch and connect with marketing leaders in UCI's Paul Merage School of Business courtyard.

12:30 - 1:15PM
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Communicating MarTech Proficiency from Resume thru Interview

Session line-up pending confirmation

Speaker confirmation & sponsor pending.

1:30 - 2:15PM
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Summit Panel: Emerging MarTech Strategies & Trends

Leading Brands and Agencies

A top-tier line up of agency and marketing leaders will layout how they see marketing technology developing in the next few years and share insights on what the AMA OC Marketing Tech Summit audience can do to move brands forward in 2020. Bring your questions for a Q&A session to conclude the event. Speaker confirmations & sponsor pending.

2:15 -3:00PM
photo

Post Event Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Meet and greet with agency and marketing leaders in UCI's Paul Merage School of Business courtyard after the summit to connect on projects and share ideas.

AMA OC Marketing Tech Summit Registration

Select the option below that matches your AMA status and use the respective buttons for an easy checkout experience.

A UCI parking voucher for Saturday, September 21 will be available for download after checkout.

Sponsored Guests of UCI

Invited as a sponsored guest of UCI? Please hover over the image below for a special message from the Paul Merage School.

Thank you for your association!

Thank you for your interest and association with UCI’s Paul Merage School of Business.  UCI has arranged reserved seating for a few special guests to attend this event.  If you were invited as a sponsored guest by the University of California – Irvine, please contact the Paul Merage School of Business for your access code and enter it at checkout.

Sponsors & Partners

Thanks to the AMAzing companies, institutions, and brands helping the AMA OC make this event possible.

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Adtaxi Marketing Tech Summit AMA OC
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Navigating The Paul Merage School of Business

The Merage School is the first business school to commit to a holistic curricular and cultural shift to prepare students for the digitally driven world. -Margarethe Wiersema, Dean's Professor, Strategic Management

Getting to UC Irvine

Take the 405 freeway to the Jamboree Rad exit. Turn west (towards the ocean) onto Jamboree Road, then turn left onto Campus Drive. The campus will be a couple of miles ahead on the right.

Event Parking (Lot: SSPS)

To access the Social Sciences Parking Structure (SSPS) from Campus Drive, turn toward the campus at the light at Stanford to immediately enter the parking structure.

Finding SB1 & SB2

Using the map linked above (blue button), follow the color-coded dashed lines associated with the Paul Merage School around the west side of SB1. Turn left into the Merage courtyard.

Discover more membership value with the American Marketing Association

The American Marketing Association - Orange County develops knowledge and connections among marketing leaders and provides opportunities for professional growth towards our cause of advancing the practice of marketing.