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Marketing Tech Summit

SEPTEMBER 21
@ UC Irvine

Advance your digital strategy

Leverage emerging technologies

Develop new marketing skills

Discover new career opportunities

Connect with OC Marketing Leaders

More Highly Relevant Sessions to Advance Your Marketing Excellence

The 2nd annual AMA OC Marketing Tech Summit will offer four track options with extra sessions and more time for networking. 

Choose between Digital Content, Customer Experience, or a MarCom focus or attend the MarTech Career track for students and marketers seeking new opportunities.


Date

21 September 2019

UC Irvine

Paul Merage School of Business

Event Capacity

300 Marketing Leaders

Make Connections

Connect with Industry Leaders

DON'T MISS THIS SPECTACULAR EVENT

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Special Thanks to UC Irvine's Paul Merage School of Business

Leadership for a Digitally Driven World

As a top-tier research institution, The Paul Merage School of Business is focused on developing agile leaders who can anticipate disruption and capitalize on and create new opportunities in the marketplace.

Marketing Tech Summit Schedule

Full-day event with engaging break-outs and great opportunities for new connections.

Schedules provided below may vary in the order of sessions. All participants are welcomed at the opening keynote, followed by a schedule of three break-outs, plus a dynamic panel of marketing thought leaders, and extra time this year to visit with new connections and event sponsors.

Sponsor tables, including those of recruiting companies, are open between all sessions.

Deliver Excellence in Digital Content Strategy

08:00 - 08:30 AM
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Registration & Early Bird Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Pick up your name badge and gift bags at the AMA OC Marketing Tech Summit registration tables. Arrive early to connect with friends and colleagues from the marketing community.

08:30 - 9:30AM
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Opening Keynote: MarTech in the Era of Customer Experience

Annette Franz, CCXP of CX Journey

Kick-off the day with an exciting introduction of the 2019-20 AMA OC Board, an energetic icebreaker, and a timely keynote to set the stage for the Marketing Tech Summit break-outs.

10:00 - 10:45AM
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Leveraging Video Marketing to Increase Sales

Jayson Duncan of Miller Farm Media

Discover new ways to stay relevant with video marketing. Learn to better communicate the value of your products and services without getting lost in the marketing noise. People don’t buy the best product. They buy the products they can easily understand. Explore which video platforms, such as YouTube, Facebook and LinkedIn, are best for your brand, and how to create video ads that that will increase sales, engage your prospects and clients.

11:15AM - 12:00PM
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Facing the Challenges of Building a Content & Lead Generation Machine

Jeanne Rogers of Financial Business Group Holdings

Learn how to decide on the best content, curate new ideas, optimize and drive traffic organically. Explore content marketing resources and bring it all home with automation and analytics.

12:00PM - 12:30PM
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Lunch & Networking Connections - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Enjoy lunch and connect with marketing leaders in UCI's Paul Merage School of Business courtyard.

12:30 - 1:15PM
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Attracting Customers Through Content: How to Tell The Story of Your Company

Katie Wagner of KWSM

It doesn’t matter how sophisticated your lead generation funnel is, if you can’t get customers to engage with the content that gets them into it. Science shows that storytelling actually changes a consumer’s brain chemistry, making them more open to your message. Stories are memorable, drive action, and turn information into value for your prospects. But, how do you tell a good one? Explore what makes a good story and how to craft one, where to find the stories in your business, and how to apply storytelling to digital content: social media, email, landing pages and blogs. You'll be pushed to think outside the box when creating content, look beyond the tech, and tell your company's story in a way that fosters a lasting connection with your audience.

1:30 - 2:30PM
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Summit Panel: Emerging MarTech Strategies & Trends

>> Click here to meet the leading brands and agencies on the Summit Panel

A top-tier line up of agency and marketing leaders will layout how they see marketing technology developing in the next few years and share insights on what the AMA OC Marketing Tech Summit audience can do to move brands forward in 2020. Bring your questions for a Q&A session to conclude the event.

2:30 -3:00PM
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Post Event Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Meet and greet with agency and marketing leaders in UCI's Paul Merage School of Business courtyard after the summit to connect on projects and share ideas.

Achieve the Ultimate in Customer Experience

08:00 - 08:30 AM
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Registration & Early Bird Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Pick up your name badge and gift bags at the AMA OC Marketing Tech Summit registration tables. Arrive early to connect with friends and colleagues from the marketing community.

08:30 - 9:30AM
photo

Opening Keynote: MarTech in the Era of Customer Experience

Annette Franz, CCXP of CX Journey

Kick-off the day with an exciting introduction of the 2019-20 AMA OC Board, an energetic icebreaker, and a timely keynote to set the stage for the AMA OC Marketing Tech Summit break-outs.

10:00 - 10:45AM
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Will the Real Customers Please Stand Up

Danny Miller of Adobe

Come hear Adobe talk about how they are solving the challenge of linking identities across the known and unknown space in a way that takes privacy and scale in mind. Data science meets marketers in a graceful way in the Adobe Experience Platform.

11:15AM - 12:00PM
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Authentic Stories & Moments that Matter

Rob Pearson of Rareview + Lauren Feehrer of LoyaltyCraft

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them?

12:00PM - 12:30PM
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Lunch & Networking Connections - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Enjoy lunch and connect with marketing leaders in UCI's Paul Merage School of Business courtyard.

12:30 - 1:15PM
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Leveraging Customer Analytics for Competitive Advantage

Jolynn Atkins of MacKenzie Corp

In today’s technology-driven world, one of the foundations of a strong customer experience is data. But with so much data floating around, it can be difficult for companies to know what information to use to best expand their strategies and reach the right customers. Speaker confirmation & sponsor pending. Data opens new doors for understanding customers and creating an incredible customer experience, and the analytics available today provide companies the opportunity to create sophisticated models to drive their decisions.

1:30 - 2:30PM
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Summit Panel: Emerging MarTech Strategies & Trends

>> Click here to meet the leading brands and agencies on the Summit Panel

A top-tier line up of agency and marketing leaders will layout how they see marketing technology developing in the next few years and share insights on what the AMA OC Marketing Tech Summit audience can do to move brands forward in 2020. Bring your questions for a Q&A session to conclude the event.

2:30 -3:00PM
photo

Post Event Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Meet and greet with agency and marketing leaders in UCI's Paul Merage School of Business courtyard after the summit to connect on projects and share ideas.

Optimize ROI with MarCom Technologies

08:00 - 08:30 AM
photo

Registration & Early Bird Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Pick up your name badge and gift bags at the AMA OC Marketing Tech Summit registration tables. Arrive early to connect with friends and colleagues from the marketing community.

08:30 - 9:30AM
photo

Opening Keynote: MarTech in the Era of Customer Experience

Annette Franz, CCXP of CX Journey

Kick-off the day with an exciting introduction of the 2019-20 AMA OC Board, an energetic icebreaker, and a timely keynote to set the stage for the AMA OC Marketing Tech Summit break-outs.

10:00 - 10:45AM
photo

How to Crush the Competition with Inbound Marketing

Bart Young of Young Company and Stu Spikerman of Tri-Link

For B2B brands selling high-ticket products and services, typical in-bound programs seldom work very well. Now that younger tech-savvy buyers are taking control of B2B procurement, there are new opportunities. Learn more about how Tri-Link is riding this wave.

11:15AM - 12:00PM
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Achieving Success Across Marketing Channels

James Heller of Wrapify

Channels that historically lived at the top of the funnel can now be measured all the way through conversion. Learn why many of these channels are moving further down the funnel in an omni-channel world.

Lunch & Networking Connections - Sponsor Tables Open
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12:00PM - 12:30PM

AMA OC Marketing Tech Summit Participants

Enjoy lunch and connect with marketing leaders in UCI's Paul Merage School of Business courtyard.

12:30 - 1:15PM
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Creating Brand Relationships with Influencer Marketing

Neal Schaffer of NealSchaffer.com

Influencer marketing is a multi-billion dollar industry that is often misunderstood by marketers. If any social media user can influence others through social media, influencer marketing provides a powerful new way to create brand relationships with employees, partners, customers, fans, and finally those outside of your brand affinity that have been traditionally called "influencers." Learn why there has never been a better time to begin to create relationships with influencers and understand the potential that influencer marketing has for your business regardless of industry in this refreshingly new take on the subject of influence in social media.

1:30 - 2:30PM
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Summit Panel: Emerging MarTech Strategies & Trends

>> Click here to meet the leading brands and agencies on the Summit Panel

A top-tier line up of agency and marketing leaders will layout how they see marketing technology developing in the next few years and share insights on what the AMA OC Marketing Tech Summit audience can do to move brands forward in 2020. Bring your questions for a Q&A session to conclude the event.

2:30 -3:00PM
photo

Post Event Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Meet and greet with agency and marketing leaders in UCI's Paul Merage School of Business courtyard after the summit to connect on projects and share ideas.

Elevate Your Marketing Career Potential

08:00 - 08:30 AM
photo

Registration & Early Bird Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Pick up your name badge and gift bags at the AMA OC Marketing Tech Summit registration tables. Arrive early to connect with friends and colleagues from the marketing community.

08:30 - 9:30AM
photo

Opening Keynote: MarTech in the Era of Customer Journey

Annette Franz, CCXP of CX Journey

Kick-off the day with an exciting introduction of the 2019-20 AMA OC Board, an energetic icebreaker, and a timely keynote to set the stage for the AMA OC Marketing Tech Summit break-outs. Speaker confirmation & sponsor pending.

10:00 - 10:45AM
photo

Super Charge Your Job Search with LinkedIn

Sid Clark, LinkedIn Coach

Super charge your LinkedIn job search by turning your profile into an "All-Star profile" and how to use Job Boards to locate decision makers in LinkedIn. Also, learn the best email naming conventions, and how spot fake jobs and profiles, detect those persons with which you should avoid connecting and what big No-Nos you should avoid.

11:15AM - 12:00PM
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Marketing Yourself During an Interview

Marilouise Carlisle of UCI Department of Continuing Education

Your ability to interview effectively is essential to your career success. Additionally, your communication skills play a critical role in this important process from beginning to end. Whether you’re entering a new industry sector or changing career paths, knowing the mechanics of marketing yourself during an interview is a skill you can practice and learn before the stakes are high.

12:00PM - 12:30PM
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Lunch & Networking Connections - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Enjoy lunch and connect with marketing leaders in UCI's Paul Merage School of Business courtyard.

12:30 - 1:15PM
photo

How to Set Yourself Apart as a Marketing Thought Leader

Brad Jashinsky of Razer

Learn to leverage social for more than just selfies and live-streaming.  Discover how to elevate your career prospects by staying engaged in industry content and sharing it with others, both in your network and to set yourself apart among peers at work.

1:30 - 2:30PM
photo

Summit Panel: Emerging MarTech Strategies & Trends

>> Click here to meet the leading brands and agencies on the Summit Panel

A top-tier line up of agency and marketing leaders will layout how they see marketing technology developing in the next few years and share insights on what the AMA OC Marketing Tech Summit audience can do to move brands forward in 2020. Bring your questions for a Q&A session to conclude the event.

2:30 -3:00PM
photo

Post Event Networking - Sponsor Tables Open

AMA OC Marketing Tech Summit Participants

Meet and greet with agency and marketing leaders in UCI's Paul Merage School of Business courtyard after the summit to connect on projects and share ideas.

AMA OC Marketing Tech Summit Registration

Select the option below that matches your AMA status and use the respective buttons for an easy checkout experience.

A UCI parking voucher for Saturday, September 21 will be available for download after checkout.

Sponsored Guests of UCI

Invited as a sponsored guest of UCI? Please hover over the image below for a special message from the Paul Merage School.

Thank you for your association!

Thank you for your interest and association with UCI’s Paul Merage School of Business.  UCI has arranged reserved seating for a few special guests to attend this event.  If you were invited as a sponsored guest by the University of California – Irvine, please contact the Paul Merage School of Business for your access code and enter it at checkout.

Sponsors & Partners

Thanks to the AMAzing companies, institutions, and brands helping the AMA OC make this event possible.

MacKenzie Corp_Marketing Tech Summit
Lyon Studios_600x600_web
WR Advisors Balaji Rao
Sid Clark
Marketing Immersion logo
rareview logo marketing tech summit
Loyalty Craft Consulting Logo

Navigating The Paul Merage School of Business

The Merage School is the first business school to commit to a holistic curricular and cultural shift to prepare students for the digitally driven world. -Margarethe Wiersema, Dean's Professor, Strategic Management

Getting to UC Irvine

Take the 405 freeway to the Jamboree Rad exit. Turn west (towards the ocean) onto Jamboree Road, then turn left onto Campus Drive. The campus will be a couple of miles ahead on the right.

Event Parking (Lot: SSPS)

To access the Social Sciences Parking Structure (SSPS) from Campus Drive, turn toward the campus at the light at Stanford to immediately enter the parking structure.

Finding SB1 & SB2

Using the map linked above (blue button), follow the color-coded dashed lines associated with the Paul Merage School around the west side of SB1. Turn left into the Merage courtyard.

Discover more membership value with the American Marketing Association

The American Marketing Association - Orange County develops knowledge and connections among marketing leaders and provides opportunities for professional growth towards our cause of advancing the practice of marketing.