Attend the 1st AMA OC

Marketing Tech Summit
09.15.2018

Advance your digital strategy

Leverage emerging technologies

Develop new marketing skills

Discover new career opportunities

Connect with OC Marketing Leaders

AMAzing Summit Tracks

This AMA OC summit will offer four track options.  Digital Strategy track for senior marketers, Marketing Technology Tools for emerging marketers, and a MarTech Career Development track for marketers seeking new opportunities. The fourth track is a special collaboration with OC Product Managers.


Date

15 September 2018

UC Irvine

Paul Merage School of Business

Event Capacity

300 Marketers

Connections

Connect with 100+ Leaders

DON'T MISS THIS SPECTACULAR EVENT

00
Days
00
Hours
00
Minutes
00
Seconds

Special Thanks to UC Irvine's Paul Merage School of Business

Leadership for a Digitally Driven World

As a top-tier research institution, The Paul Merage School of Business is focused on developing agile leaders who can anticipate disruption and capitalize on and create new opportunities in the marketplace.

Summit Schedule

Half-day Event with Awesome Break-Outs and Great Opportunities for New Connections.

Schedules provided below may vary in the order of breakouts. All participants are welcomed at the opening keynote, followed by a schedule of three break-outs and designated exhibiting/networking times.

Digital Strategy Track for Senior Marketers

08:00 - 08:30 AM
photo

Registration & Early Bird Networking

AMA OC Marketing Tech Summit Registrants

Pick up your name badge and gift bags at the AMA OC Marketing Tech Summit registration tables. Arrive early to connect with friends and colleagues from the marketing community.

08:30 - 9:15AM
photo

Opening Keynote: Developing a Digital First Mindset

Peter Bohenek of Rhythm

Rhythm is a digital marketing agency that does two things really well. Rhythm builds digital infrastructure and grows businesses through integrated marketing solutions. In their 20+ years, they've found that most clients struggle with having the proper infrastructure to support digital marketing efforts and prove results. To solve for this, Rhythm creates web-based foundational solutions infused with laser-focused marketing strategies that work in harmony to achieve business goals.

9:30 - 10:15AM
photo

Leading Digital Marketing Transformations

James & Ryan Fratzke of Fratzke Media

We live in a world where 41% of consumers with voice-activated speakers say it feels like they are talking to a friend, 87% of people turn to Google first to find what they're looking for, and 47% of Millennials use their smartphones while in bed. Is your brand ready for the digital intelligence revolution? Join the Fratzke Brothers as they share insights around the people, process, platforms, and partners you'll need to manage your digital transformation and capitalize on growing trends.

10:30 - 11:15AM
photo

GPU-Accelerated Interactive Exploratory Analysis for Marketers

Veda Shankar of MapD

Explore Graphical Processing Units (GPUs) and their application to general purpose marketing analytics. Marketers are leveraging GPUs to make databases faster, complex geo-spatial analysis better, and to create visual analytics tools that work with big data. Veda, a Senior Developer Advocate at MapD, will discuss an application of GPU computing: the use of GPUs for performing super fast database operations on big data and implications for marketers.

11:30AM - 12:30PM
photo

Summit Panel: Emerging MarTech Strategies & Trends

Leading Brands and Agencies

A top-tier line up of agency leaders will layout where they see marketing industry trending and share insights on what the Summit audience can do to move brands forward in 2019. Bring your questions for a Q & A session to conclude the event.

12:30 - 1:30PM
photo

Networking and Agency Connections

AMA OC Marketing Tech Summit Registrants

Meet and greet with agency and marketing leaders in UCI's Paul Merage School of Business courtyard after the summit to connect on projects and share ideas.

Emerging Marketing Technology Tools for Marketing Professionals

08:00 - 08:30 AM
photo

Registration & Early Bird Networking

AMA OC Marketing Tech Summit Registrants

Pick up your name badge and gift bags at the AMA OC Marketing Tech Summit registration tables. Arrive early to connect with friends and colleagues from the marketing community.

08:30 - 9:15AM
photo

Opening Keynote: Developing a Digital First Mindset

Peter Bohenek of Rhythm

Rhythm is a digital marketing agency that does two things really well. Rhythm builds digital infrastructure and grows businesses through integrated marketing solutions. In their 20+ years, they've found that most clients struggle with having the proper infrastructure to support digital marketing efforts and prove results. To solve for this, Rhythm creates web-based foundational solutions infused with laser-focused marketing strategies that work in harmony to achieve business goals.

9:30 - 10:15AM
photo

MarTech Tools for Marketing Decision Making

Everything Online

Get ready to turn your company around with huge improvements in ROI. As digital technology becomes more ingrained in our everyday lives, websites have the opportunity to build trust with new and existing customers. Discover how to blend the art of design with the science of marketing to help your brand stand apart from the pack.

10:30 - 11:15AM
photo

GPU-Accelerated Interactive Exploratory Analysis for Marketers

Veda Shankar of MapD

Explore Graphical Processing Units (GPUs) and their application to general purpose marketing analytics. Marketers are leveraging GPUs to make databases faster, complex geo-spatial analysis better, and to create visual analytics tools that work with big data. Veda, a Senior Developer Advocate at MapD, will discuss an application of GPU computing: the use of GPUs for performing super fast database operations on big data and implications for marketers.

11:30AM - 12:30PM
photo

Summit Panel: Emerging MarTech Strategies & Trends

Leading Brands and Agencies

A top-tier line up of agency leaders will layout where they see marketing industry trending and share insights on what the Summit audience can do to move brands forward in 2019. Bring your questions for a Q & A session to conclude the event.

12:30PM - 1:30PM
photo

Networking and Agency Connections

AMA OC Marketing Tech Summit Registrants

Meet and greet with agency and marketing leaders in UCI's Paul Merage School of Business courtyard after the summit to connect on projects and share ideas.

Career Development Track for Marketers Seeking New Opportunities

08:00 - 08:30 AM
photo

Registration & Early Bird Networking

AMA OC Marketing Tech Summit Registrants

Pick up your name badge and gift bags at the AMA OC Marketing Tech Summit registration tables. Arrive early to connect with friends and colleagues from the marketing community.

08:30 - 9:15AM
photo

Opening Keynote: Developing a Digital First Mindset

Peter Bohenek of Rhythm

Rhythm is a digital marketing agency that does two things really well. Rhythm builds digital infrastructure and grows businesses through integrated marketing solutions. In their 20+ years, they've found that most clients struggle with having the proper infrastructure to support digital marketing efforts and prove results. To solve for this, Rhythm creates web-based foundational solutions infused with laser-focused marketing strategies that work in harmony to achieve business goals.

9:30 - 10:15AM
photo

Super Charge Your Job Search with LinkedIn

Sid Clark, LinkedIn Coach

Super charge your LinkedIn job search by turning your profile into an "All-Star profile" and how to use Job Boards to locate decision makers in LinkedIn. Also, learn the best email naming conventions, and how spot fake jobs and profiles, detect those persons with which you should avoid connecting and what big No-Nos you should avoid.

10:30 - 11:15AM
photo

How to Set Yourself Apart as a Marketing Thought Leader

Darrell W. Gurney of Career Guy

Set yourself apart as a marketing thought leader by eradicating the word “need” from your career vocabulary, discovering the awesome power of research-based relationship development, penetrating the doors and hearts of thought leaders and experts. Also in this session you will learn the 10 Time-Tested Principles behind an effective stealth career campaign.

11:30 - 12:30AM
photo

Summit Panel: Emerging MarTech Strategies & Trends

Leading Brands and Agencies

A top-tier line up of agency leaders will layout where they see marketing industry trending and share insights on what the Summit audience can do to move brands forward in 2019. Bring your questions for a Q & A session to conclude the event.

12:30 - 1:30PM
photo

Networking and Agency Connections

AMA OC Marketing Tech Summit Registrants

Continue to meet with agency and marketing leaders in UCI's Paul Merage School of Business courtyard after the summit to connect on projects and share ideas.

Technology Track for Product Managers

08:00 - 08:30 AM
photo

Registration & Early Bird Networking

AMA OC Marketing Tech Summit Registrants

Pick up your name badge and gift bags at the AMA OC Marketing Tech Summit registration tables. Arrive early to connect with friends and colleagues from the marketing community.

08:30 - 9:15AM
photo

Opening Keynote: Developing a Digital First Mindset

Peter Bohenek of Rhythm

Rhythm is a digital marketing agency that does two things really well. Rhythm builds digital infrastructure and grows businesses through integrated marketing solutions. In their 20+ years, they've found that most clients struggle with having the proper infrastructure to support digital marketing efforts and prove results. To solve for this, Rhythm creates web-based foundational solutions infused with laser-focused marketing strategies that work in harmony to achieve business goals.

9:30 - 10:15AM
photo

Leveraging Data for Informed Product Decisions

Tony Crisp of CrispX and Ray Benedicktus of OC Marketing Analytics

Explore the role of customer insights in precision product launches as Tony Crisp of CrispX and Ray Benedicktus of OC Marketing Analytics outline how they collaborate with product managers to leverage data for informed product decisions. Tony and Ray will use one of the sexiest launches in gaming history, the Syber Vapor PC/console, as a backdrop for the discussion. Learn how data driven insights 1) leads to a more targeted product roadmap that delivers products and features that will truly benefit target markets and 2) power product marketing that hits the sweet spot of target markets.

10:30 - 11:15AM
photo

Developing Products that Matter

Dalip Jaggi of Devise Interactive

When did companies become gamblers? Discuss and learn a streamlined process to building effective products that add real value to your audience.

11:30 - 12:30AM
photo

Mapping the Customer Journey

Sean Van Tyne

You’ve heard about customer journey maps, but what are they, really? What value can they provide to your business? How does one create a customer journey map? And, how can the ROI of creating customer journey maps be measured? Customer Experience guru Sean Van Tyne will answer these and other questions. At the end of the session, you will have the skills and toolkit needed to implement the art of journey mapping to strategically plan and innovate the multi-channel experiences that your customers have with your product and organization.

12:30 - 1:30PM
photo

Networking and Agency Connections

AMA OC Marketing Tech Summit Registrants

Meet and greet with agency and marketing leaders in UCI's Paul Merage School of Business courtyard after the summit to connect on projects and share ideas.

Summit Registration

Select the option of highest interest and relevance you and use the respective buttons for an easy checkout experience.

AMA Members

Please enter Member ID in Notes at checkout. Register here for Strategy Track.

Non-Members

Members save over 25%. Register here for Strategy Track.

AMA Members

Please enter Member ID in Notes at checkout. Register here for Marketing Tools Track.

Non-Members

Members save over 30%. Register here for Marketing Tools Track.

AMA Members

Please enter Member ID in Notes at checkout. Register here for Career Development Track.

Non-Members

Members save 100%. Register here for Career Development Track.

Sponsored Guests of UCI

Invited as a sponsored guest of UCI? Please hover over the image below for a special message from the Paul Merage School.

Thank you for your association!

Thank you for your interest and association with UCI’s Paul Merage School of Business.  UCI has arranged reserved seating for a few special guests to attend this event.  If you were invited as a sponsored guest by the University of Califronia – Irvine, please contact the Paul Merage School of Business for your access code and enter it at checkout.

Sponsors & Partners

Thanks to the AMAzing companies, institutions, and brands helping the AMA OC make this event possible.

Budding Culture Marketing Tech Summit AMA OC
Rhythm Agency Marketing Tech Summit AMA OC September 15 2018
Devise Interactive
OC Product Managers Tech Summit
MAPD Technologies
Adtaxi Marketing Tech Summit AMA OC
iloyal logo
Stirista
EOS Logo
The Dot
Fritzler Design
Fratzke Media Logo
OCMA_LogoHorizontal-RGB

Navigating The Paul Merage School of Business

The Merage School is the first business school to commit to a holistic curricular and cultural shift to prepare students for the digitally driven world. -Margarethe Wiersema, Dean's Professor, Strategic Management

Getting to UC Irvine

Take the 405 freeway to the Jamboree Rad exit. Turn west (towards the ocean) onto Jamboree Road, then turn left onto Campus Drive. The campus will be a couple of miles ahead on the right.

Event Parking (Lot: SSPS)

To access the Social Sciences Parking Structure (SSPS) from Campus Drive, turn toward the campus at the light at Stanford to immediately enter the parking structure.

Finding SB1 & SB2

Using the map linked above (blue button), follow the color-coded dashed lines associated with the Paul Merage School around the west side of SB1. Turn left into the Merage courtyard.

Discover more membership value with the American Marketing Association

The American Marketing Association - Orange County develops knowledge and connections among marketing leaders and provides opportunities for professional growth towards our cause of advancing the practice of marketing.