Tony Crisp of CrispX and Ray Benedicktus of OC Marketing Analytics
Tony Crisp is a brand marketing consultant specializing in helping consumer electronics companies increase sales of their own branded products through US retail channels. Since opening the CrispX agency in 1992, Tony’s has focused on brand strategy, new product development, and digital marketing. Tony is on the Board of Tech Coast Venture Network and volunteers at UCI’s Donald Bren School of Information Sciences as a mentor and Product Development Competition judge. A few of his clients include Nvidia, AMD, UC Irvine, Nestle, Hitachi, Marlon Brando, CyberpowerPC, HTC, SunvalleyTek, RAVpower, TaoTronics, and EVGA.
Dr. Ray Benedicktus is a marketing focused leader with 16 years experience in consulting, research, branding and marketing implementations. He and the OC Marketing Analytics team brings a creative approach to quantitative analysis and problem solving for marketing agencies and corporate, institutional, educational, and non-profit clients. Ray has an exceptional track record in presenting statistically valid consumer data and interpreting research results into actionable insights. Ray has participated on the Board of the Rotary Club of Irvine since 2014, and as President he was one of only two recipients of Rotary’s Club Leadership Award, a recognition earned for leading Irvine Rotary to receive Large Club of the Year in 2016-17. His client work includes iLoyal, UCI, Del Taco, Fire Magic Grills, CyberPowerPC, CrazyCuisine, Great Clips Salons, and support for agencies such as ID Entity, BrandStrata, and CrispX.